Benefits

Why develop your strengths?

Short answer because it’s GREAT for you and GREAT for your organisation

Long answer – here are 22 reasons you should make it your number one priority  

Great for you

Research from the field of applied positive psychology has shown that people who use their strengths more are:

Graphic Benefits of Strengths Use

© CAPP

1. More likely to achieve goals
2. Perform better at work
3. More energised
4. More confident
5. Experience less stress
6.  More resilient
7. More engaged with their work
8 . Happier
9. Have higher levels of self-esteem
10.More effective at developing themselves

 

Great for the organisation:

11.  Improved employee performance – Research from the CLC showed an increase of 36.4% in performance when focusing on employee strengths as opposed to a decline of 26.8% in performance when focusing on employee weaknesses which only serves to demoralise and to weaken performance.  
12.  Greater employee engagementThe use use of strengths is one of the key drivers of employee engagement and high employee engagement has been shown by Stairs and Gilpin (2010) and Harter et al (2002) to have a positive link with key business performance indicators such as customer satisfaction and loyalty, sales, profitability, shareholder return and business growth.
13. Increased discretionary effort – people  are naturally drawn to do more of what they are good at and what energizes them.  Research by Stairs and Gilpin (2010) found an increase of 57% in discretionary effort from the most committed employees.
14. Enhanced team working – individual team members start to see their colleagues in terms of what they can do rather than what they can’t.
15. Develops “hidden talent” within organisation – staff strengths that are not being used by the organisation are wasted potential.  Staff who are not being developed may go else-where.
16. Allows efficient allocation of resources – work can be allocated according to individual strengths within the team and who has capacity.  It is far easier to change a role to suit the person than the other way round.
17. Promotes diversity and inclusion – the unique differences between team members are seen as something to celebrate because they add strength to the team.  Individuals are valued for what they can contribute to the team rather than feeling excluded on the basis of what they aren’t able to do.
18. Improved communication - communication between team members is improved as individuals feel more secure within the group because the focus is on their strengths, a common strengths language is adopted and greater trust develops between the team. 
19. Increased staff retention – staff who are encouraged to develop their strengths and feel valued by the organisation are more likely to stay with it.  A huge benefit for the organisation both in terms of cost saving and retention of skills and knowledge.
20. Attracts high quality entrants to organisationorganisations that gain a reputation for recognising and developing staff talent will be sought out by the best candidates in that industry.  Everyone wants the opportunity to perform at their best.
21. Enhanced organisational flexibility – the organisation is better able to respond to opportunities and threats because it can bring teams together based on what strengths are needed in a given situation.  Staff are more open to working flexibly because they are operating in their area of strength.
22. Contributes to staff well-beingpeople who use their strengths more have been shown to be happier, more resilient, less stressed, have greater self-esteem and are more confident.

 Can you afford not to be developing your strengths?